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Top 10 Industry by Advertising Spend (October 1 - 20)

Industry Minutes
FOODS 3008
FASHION 1311
FINANCIAL SERVICES 1031
CONSTRUCTIONS/REAL ESTATE 1001
EDUCATIONAL 513
CONFACTIONARY 490
DRINKS 375
CORPORATE IMAGE 178
EXHIBITIONS/FESTIVALS 107
COSMETICS 77
Grand Total 8091

Financial Industry Break-up Top 5 Advertisers - October

Product Company Grand Total (secs) Grand Total (mins) Min Per Day
BANKS
RBC ROYAL BANK 11030 183.83 6.13
IDBI BANK 2886 48.10 1.60
SCOTIA BANK 1200 20.00 0.67
UNION BANK LTD 847 14.12 0.47
ASDA MONEY MASTER CARD 700 11.67 0.39
Product Company Grand Total (secs) Grand Total (mins) Min Per Day
INSURANCE COMPANIES
OROOJ FINANCIAL & INSURANCE LTD 3372 56.20 1.87
DIRECT LINE HOME INSURANCE 2190 36.50 1.22
VISITORS COVERAGE 1990 33.17 1.11
SWINTON INSURANCE 1050 17.50 0.58
BEST2 INSURANCE 845 14.08 0.47
Product Company Grand Total (secs) Grand Total (mins) Min Per Day
INVESTMENT COMPANIES /
SAVING CENTRES
VISA INTERNATIONAL SERVICES ACCOCIATION 5930 98.83 3.29
MUTHOOT FINANCE CONSUMER LOANS 2492 41.53 1.38
INDIA BULLS HOME LOANS 1305 21.75 0.73
BIZ2CREDIT 810 13.50 0.45
ASDA MONEY MASTER CARD 700 11.67 0.39
Product Company Grand Total (secs) Grand Total (mins) Min Per Day
MONEY CHANGERS
WESTERN UNION FINANCIAL SERVIS INC 5095 84.92 2.83
ZOHA INC WORLDWIDE MONEY TRANSFER 3190 53.17 1.77
COMPARE REMIT 1920 32.00 1.07
MONEY GRAM 450 7.50 0.25
UAE EXCHANGE 390 6.50 0.22

Financial Industry Summary(October)

Product Min Per Day # of Company
BANKS 10.49 11
INVESTMENT COMPANIES / SAVING CENTRES 8.48 17
INSURANCE COMPANIES 7.57 17
MONEY CHANGERS 6.31 9
Total 32.85 55
ASDA MONEY MASTER CARD 700
HALIFAX BANK 510
ICICI BANK 15
IDBI BANK 2886
RBC ROYAL BANK 11030
SANTANDER BANK 690
SCOTIA BANK 1200
TSB BANK 210
UNION BANK LTD 847
BANK AL HABIB 40
BANK OF INDIA 240

Insights

  • Financial sector 3 largest advertisers in 11 selected channels
  • Banking sector dominates Financial sector advertising
  • RBC main advertiser in October

Type of Case Study

Case Study – Banking Sector

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