By Media Planning, the marketers determine when, where, and how often they will run an advertisement in order to maximize engagements and ROI. The media plan might split advertising spend and resources between various mediums such as broadcast, print, outdoor, digital.

In today’s competitive market place, marketers need to serve consumers with the right message, at the right time, on the right medium in order to see engagements. Media planning is where marketers determine what these “rights” are.

While there are many forms of promotional activities, the most common and widely used promotions in retailing are Personal Selling, Advertising, Sales Promotions, Direct Marketing, Publicity/Public Relations and Event Activation. Each activity is designed to achieve a specific communication task based on the company’s objectives and the characteristics of the target market.

While there are many types of promotional activities available to the advertisers, each has a limited impact if it’s not relevant to the customers that you are trying to communicate with. The first step in this process is to identify your customers and their needs. This usually requires some form of research and data collection.

A strategy without an insight is like shooting in the sky. At Xtreme Media Inc, our objective is to make fact-based decisions for which we rely on our research wing. Our recommendations are based on markets insights, especially ethnic markets on their socio and demo graphics. We also specialize in conducting researches, such as online focus groups, surveys and in-depth interviews.

Seeing is believing! We strive towards making videos that speaks about the brand without making it a hard sell. In this fast-paced environment, people prefer to view the content that’s resonate with them, which is why our big idea always revolves around an ethnic insight.