Whoever controls the media, controls the mind

Education is what remains after one has forgotten what one has learned in school

The man who stops advertising to save money is the man who stops the clock to save time

Never stop testing and your advertising will never stop improving

In advertising, not to be different is virtual suicide

If your advertising goes unnoticed, everything else is academic

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.

You don’t need to be everywhere; you need to be in the right place.